About Us

Our Story

Hi, I’m Lauren, the founder of Leidi & Co. I created this brand because of the special bond I share with my baby, Leidi. I love spoiling her because she gives me so much unconditional love and loyalty, and she teaches me so much without ever saying a word. I often joke that Leidi is living the “soft life,” which inspired our signature phrase, Soft Life for Tiny Paws.

Whenever Leidi and I are out together, she receives so many compliments on her outfits or how spoiled she is. Those moments inspired me to create Leidi & Co. a collection featuring pieces from Leidi’s very own closet, thoughtfully chosen for other little dogs who also deserve a soft life.

Our Mission

At Leidi & Co., we believe every dog deserves to experience the soft life. Inspired by the unconditional love and companionship our pets give us, our mission is to offer charming pieces that help dog parents celebrate, cherish, and spoil their little companions.

Who We Make This For

Leidi & Co. is for the people who know their dog is not "just a pet". They are our babies.

It is for the pet parents who talk to their babies, celebrate their birthdays, bring them along whenever possible, and cannot resist choosing one more special thing for them.

Come Say Hello

We would love to hear from you, whether you have a question about sizing, need help with an order, or simply want to share a photo of your little baby.

Leidi & Co., LLC
Email: hello@leidiandco.com
Phone: +1 (310) 966-0059
Support Hours: Monday to Friday, 09:00 AM to 05:00 PM (Pacific Time / PT)
Response Time: Within 24-48 hours